All Things Sun-Kissed and Breezy!

About Us

About the brand

BUDUN is a ready-to-wear independent clothing brand based in India born from a passion for adventurous travel and distinctive aesthetic of laidback elegance, bold silhouettes and colourful patterns.

Approaching design with a focus on longevity and low-impact, BUDUN is dedicated to season-less, timeless releases, where each piece is handmade and carefully crafted utilising locally sourced fabrics from ethical vendors with a clear aim of maintaining long-lasting quality. 

BUDUN represents an effortless elegance that can be worn everywhere from the beach to a Sunday brunch or to an evening event.


We acknowledge that this fast-changing fashion industry has a wide ranging impact on the planet and its people; and we at BUDUN, believe that we must work together to make sustainable practices and behaviours commonplace, with a greater conscience towards the human and environmental cost of clothing. 

At BUDUN our aim is to make every piece unique, that stands the test of time and is able to be worn again and again. As we focus on small batch production, our quantities are limited and we are constantly evaluating the best options available in this very dynamic space, from fabric printing methods, materials and trims. 

We have an obligation towards our suppliers, stakeholders and employees and treat them as a part of our extended BUDUN family, and ensure that we are practicing the best social and environmental practices throughout all of the tiers of our supply chain.

Our commitment to you is that we’ll always be honest about our journey, from our design process and the materials we use, to our employees, stakeholders, supply chain and packaging.

Pritisha Merchant & Sharmila Chakraborty

Co-Founders, BUDUN